Here's How You Can Use The Cirqle Copilot to Run Your Creator Campaigns From One Chat

What would you do with your week back?

Think about how much of it goes to creator admin. Sorting applicants. Writing briefs. Chasing rates. Checking every video. Pulling numbers from three ad accounts to build one report.

Copilot takes that off your plate. It's live for every team on The Cirqle today.

Mat leads the agentic team that built it. In the video below, he takes you under the hood: how Copilot grew out of our MCP, what the team learned building it, and why moving it into the platform makes the answers you get better.

"It's mind-blowing. You can come in from just pasting your product URL, dumping a PDF or answering a few simple questions, and it can write your whole campaign for you."

Below, we've pulled out what that means for your day-to-day.

Part 1: What you can hand off

Here's how it works. You tell it what you want. It does the work. You approve what goes out.

1. Your campaign brief

Paste your product URL, drop in a PDF, or answer a few questions. You get a full brief back, built on what's worked across thousands of campaigns over ten years. Send it out, and creators start coming to you.

2. Your creator search

Just say "find creators for my brand." You don't need to explain anything. In Mat's demo, it came back with 500 creators. It already knows your website, your past campaigns, your content and your ad accounts, so the list fits your brand from the start.

3. Your negotiations

• Creators send their rates. Copilot negotiates for you.
• Tell it "I've got 15K to spend," and it tells you exactly who to spend it on.
• Send every offer and contract in one go. If you use Shopify, product shipments happen on their own.

4. Your inbox

Creators ask a lot of questions. Say "draft replies to my messages." You'll see every reply, plus why it wrote it that way. Read it, then hit send.

5. Your content approvals

• Every video gets a score and a clear reason why.
• Approve or reject one at a time, or all at once.
• Reject something, and the creator gets feedback on what to fix. You don't write a word.

6. Your reporting

Ask for your numbers the way you want them. Mat asked for "my live campaign performance overall and ROAS over time." He got a table he could download and a ROAS line graph. Then ask the next question: which posts should I turn into ads?

7. Your next move

Not sure where to take your program next? Just ask. No ticket to open, no call to wait for.

Part 2: You're always in control

The first thing most teams ask is: will it go off and do things on its own?

No. Copilot checks with you before it does anything that touches a creator, a contract or your budget.

• Bulk sends wait for your OK.
• Every reply shows you what it'll say and why.
• You decide what gets approved.

Part 3: Why it lives inside The Cirqle

This is the technical story Mat tells in the video. Copilot started as an MCP, so you could run The Cirqle from your own AI assistant. (Mat thinks it was a first in the industry.) Teams who use it, use it a lot.

Bringing the agent into the platform gives you four things on top of that.

1. It gets better, faster

In-platform, the team can see every response the agent gives and how you rate it. Every thumbs up, every thumbs down and every session shows what you actually need. So the agent improves around the way you work, and it does it much faster.

2. It knows the context

The agent searches a dedicated knowledge base on every request, so it understands what you're really asking and answers with the right information.

3. Nothing to set up

No tools to connect. No extra steps. Log in, and it's there.

4. You see the answer, not just read it

Custom components put creators, content and performance graphs right in the chat. That's something an MCP can't do. You see what's working at a glance.

Bottom line: you get an agent that keeps getting better at running your program, with nothing to install.

See it work for your brand

Already on The Cirqle? Open the chat and ask it something.

New to The Cirqle? 👉 Book a demo and watch our agent work for your brand, live on the call.